Creative Producer - Playable Ads (remote)
WonderBrains Recruiting Agency
- Rad od kuće
- Create New Playable Concepts
- Generate original playable ad concepts for Casual Puzzle and Match-3 games
- Develop new gameplay hooks, rescue scenarios, puzzle mechanics, interactions, and visual themes
- Create variations and iterations of successful concepts
- Explore new creative directions beyond existing market formulas
- Maintain a continuous pipeline of production-ready ideas
- Research & Analyze Trends
- Monitor top-performing mobile game creatives across the market
- Identify emerging trends, patterns, and creative opportunities
- Analyze concept fatigue and creative saturation
- Translate insights into actionable concepts and creative directions
- Develop Production-Ready Briefs
- Define gameplay flows and player interactions
- Document success and failure states
- Communicate emotional goals and creative intent
- Create clear briefs that production teams can execute efficiently
- Visualize Ideas
- Create storyboards, mockups, references, and visual explorations
- Use tools such as Photoshop, Figma, After Effects, and AI creative tools to communicate concepts clearly
- Quickly prototype or visualize ideas when needed
- Turn abstract ideas into visuals that others can immediately understand
- Collaborate Across Teams
- Work closely with Creative, Production, Partnerships, Product, and Research teams
- Present and explain concepts
- Support teams throughout production when clarification is needed
- Help maintain alignment between the original concept and the final execution
Zahtevi

Potrebne kvalifikacije
Poželjne kvalifikacije
What are you working on?
- The name of the project(s): Creative Producer - Playable ads
- Platforms: Mobile
About the Role
We're looking for a highly creative and execution-oriented Creative Producer to own the ideation pipeline for Casual Puzzle and Match-3 playable ads.
This role is responsible for generating new playable concepts, exploring fresh gameplay ideas, identifying creative opportunities, and translating ideas into clear production-ready briefs.
The ideal candidate understands what makes mobile game ads perform, has strong instincts for gameplay and user engagement, and can quickly turn rough ideas into compelling concepts that teams can execute.
For which tasks (responsibilities)?
Create New Playable Concepts
Generate original playable ad concepts for Casual Puzzle and Match-3 games
Develop new gameplay hooks, rescue scenarios, puzzle mechanics, interactions, and visual themes
Create variations and iterations of successful concepts
Explore new creative directions beyond existing market formulas
Maintain a continuous pipeline of production-ready ideas
Research & Analyze Trends
Monitor top-performing mobile game creatives across the market
Identify emerging trends, patterns, and creative opportunities
Analyze concept fatigue and creative saturation
Translate insights into actionable concepts and creative directions
Develop Production-Ready Briefs
Define gameplay flows and player interactions
Document success and failure states
Communicate emotional goals and creative intent
Create clear briefs that production teams can execute efficiently
Visualize Ideas
Create storyboards, mockups, references, and visual explorations
Use tools such as Photoshop, Figma, After Effects, and AI creative tools to communicate concepts clearly
Quickly prototype or visualize ideas when needed
Turn abstract ideas into visuals that others can immediately understand
Collaborate Across Teams
Work closely with Creative, Production, Partnerships, Product, and Research teams
Present and explain concepts
Support teams throughout production when clarification is needed
Help maintain alignment between the original concept and the final execution
What kind of professional are we looking for?
Strong creative ideation skills
Deep understanding of Casual Puzzle and Match-3 games
Strong gameplay and game design instincts
Ability to simplify ideas into highly readable interactions
Experience writing creative briefs and concept documentation
Strong visual communication skills
Ability to create mockups, storyboards, or visual references
Strong understanding of user engagement and ad psychology
Nice to Have
Experience creating playable ads
Experience working with Casual Puzzle, Match-3, or Puzzle game creatives
Motion design experience
Experience using AI tools for ideation and content creation
Basic understanding of game production pipelines
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