Senior Digital Marketing Specialist

About the company

We’re a small but quickly growing travel company specialising in group trips for solo travellers in their 30s and 40s – and we’re ready to take our marketing to the next level!

That means:-

• Significantly increasing the volume of content we produce
• At a higher quality
• While maintaining our existing tone of voice

That’s where you come in.

We’re looking for a Senior Digital Marketing Specialist to join our team and lead this charge!

About the role

This is a hands-on role and you will be expected to do everything and anything related to promoting our trips online. 

Tasks Include:

• Creating content (both self-generated and also content captured by other creators)
• Writing copy – blog posts, itineraries, email marketing etc…
• Creating graphics, banners, gifs etc…
• Creating organic social media posts / stories / reels
• Running paid social media ads
• Updating website content
• Executing email marketing campaigns
• Creating & managing the digital marketing plan

Tools:

Knowledge of any of the following tools would be advantageous

• Reel creation tools such as CapCut
• Canva
• Social media scheduling software such as buffer
• Wordpress / DIVI websites
• MailChimp or similar email marketing
• Facebook, Instagram and other social media platforms
• Facebook Ads platform
• Google Ads platform
• SEO and Google Business

About you

You should be able to clearly demonstrate the following:-

• 5+ years experience in a similar role performing the tasks highlighted above. In particular we hold the following two skills in very high regard – 1) the ability to write clear, concise & persuasive copy and 2) the ability to create stand-out graphics.
• Thought leadership for our overall marketing strategy (lead us on what ‘great’ looks like / help us significantly expand our customer base)
• A clear understanding of what it takes to sell a high-ticket item ($5000+) and knowledge of all the steps from initial customer awareness to booking a tour
• A strong affinity with our customer demographic – solo travellers in their 30s and 40s
• Any experience in travel and specifically in tours would be a big plus

The role initially requires you to do the hand-on marketing work yourself, but as we grow the expectation is that you will take the lead in building out our marketing team which will likely be a combination of more junior members, freelancers and agencies.

What's in it for you?

• $2000–$3000 USD per month (depending on experience) *
• Full-time and fully remote role (40 hrs per week)
• Flexible working hours (with some agreed overlap with UK)
• Plenty of autonomy in the role
• Opportunity to join some of our trips (to support content generation & marketing efforts)
• Potential to grow in the role and increase in salary, depending on the performance

This is a fantastic opportunity to come in and join a company early in its journey, with the potential for you to work on something meaningful and to make a huge impact.

*Notes

- Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

Please note that this position requires 100% commitment and is not suitable for those seeking a side job, freelance work, or part-time employment. It is important to only apply if you intend this to be your primary and only full-time job. Any attempts to work multiple full-time jobs without the knowledge of your employer may result in termination and a ban from applying to other jobs on the JobRack site.

How to apply?

If you apply, we will respond promptly and keep you updated throughout the process.

Please expect the hiring process to include:

1 - Filling in the application form once you click “Apply” (please include your CV, cover letter and links to any of your work – note: it is highly beneficial to share any social profiles you have managed and examples of your copywriting skills through blogs, websites etc…)

2 - Being invited to record a short video to introduce yourself

3 - Completing test tasks, if short-listed

4 - Attending video interviews where you will have the opportunity to talk more about your previous experience and the new role

This position will be closed as soon as we find the perfect match . So, make sure to read the description carefully and take your time to submit a high-quality application that stands out. Also, make sure you write a detailed cover letter addressing the requirements and the criteria for this position.