TikTok Shop Growth Manager
ScaleJet
Beograd
- Rad od kuće
Istaknuti detalji posla
Vrsta zaposlenja
Fully remote
Radno vreme
Minimum 6-hour overlap with US Eastern Time (10:00 AM–4:00 PM ET)
Ključne odgovornosti
- Build, manage, and scale our TikTok Shop Affiliate Program, including creator sourcing, vetting, onboarding, briefing, commission structures (Open Collaboration, Targeted, VIP), and ongoing relationship management
- High-volume creator and influencer outreach, gifting campaigns, negotiations, and partnership management
- Build and maintain a high-quality UGC pipeline, ensuring creators consistently produce content that can be repurposed for paid advertising (including Spark Ads and whitelisted content)
- Develop and execute our organic TikTok content strategy, including trends, posting cadence, creator collaborations, and community engagement
- Create FDA-compliant creator briefs and ensure all content aligns with platform and regulatory requirements
- Manage affiliate platform operations (Social Snowball, GRIN, Aspire, Modash, Insense, or similar)
- Analyze creator and affiliate performance using GMV, attributed orders, CAC, creator ROI, conversion rates, and other performance metrics
- Continuously test new outreach strategies, creator types, incentives, and partnership models to improve program performance
Zahtevi
Potrebne kvalifikacije
Iskustvo
3–5+ years of experience managing TikTok creators, affiliates, or influencer programs for D2C/eCommerce brands or agencies
Personally built or managed a TikTok Shop affiliate program with measurable business results
Experienced with TikTok Creator Marketplace and at least one affiliate platform such as Social Snowball, GRIN, Aspire, Modash, or Insense
Comfortable managing high-volume outreach (50+ creator conversations per month) while tracking response rates and conversion through the funnel
Meke veštine
Strong written English - you write outreach messages, creator briefs, and partnership communications
Performance-minded - you measure success in GMV, conversions, CAC, and creator ROI, not vanity metrics
Comfortable working closely with founders in a fast-paced environment and incorporating feedback quickly
Highly organized and capable of managing multiple creator relationships simultaneously
Poželjne kvalifikacije
Dodatne veštine
Experience with Spark Ads and whitelisted content workflows
Existing creator network within supplements, wellness, health, beauty, or lifestyle niches
Understanding of FTC and FDA compliance requirements for influencer marketing
Originalni opis
Fabula is a fast-growing D2C coffee brand in the United States. TikTok Shop is our major growth channel, and we're looking for someone to take full ownership of building and scaling it.
This is a TikTok Shop growth role - not a creator outreach or influencer marketing role. You will own the TikTok Shop channel as a whole: affiliate growth, creator partnerships, paid TikTok Shop advertising, content, organic growth, conversion, and revenue optimization. You'll be responsible for turning TikTok Shop into a predictable, scalable revenue channel and will work directly with the founders to fine tune the growth engine.
We're looking for someone who understands how all parts of the TikTok ecosystem work together and can make decisions based on GMV, CAC, ROAS, conversion, and profitability - not just creator activity or engagement.
What you'll own
- Own the overall TikTok Shop growth strategy , including channel P&L thinking, growth targets, testing roadmap, and prioritization across affiliates, content, and paid media
- Build, manage, and scale the TikTok Shop Affiliate Program, including creator sourcing, vetting, onboarding, briefing, commissions, Open Collaboration, Targeted, VIP programs, and relationship management
- Develop a scalable creator and UGC acquisition engine that consistently generates content and creators capable of driving sales
- Manage and optimize TikTok Shop paid advertising, including GMV Max / GMV Ads, Spark Ads, and whitelisted creator content
- Identify winning creators, products, content angles, and offers, then scale what works and cut what doesn't
- Build systems for turning organic and affiliate content into high-performing paid creative
- Develop and execute the organic TikTok strategy, including content testing, trends, posting cadence, creator collaborations, and community engagement
- Analyze the entire TikTok Shop funnel - from creator/content acquisition through clicks, product views, conversion, orders, and GMV — and identify opportunities to improve performance
- Track and optimize GMV, CAC, ROAS, conversion rate, attributed revenue, creator ROI, affiliate activation, and profitability
- Manage affiliate/creator technology and workflows using platforms such as TikTok Creator Marketplace, Social Snowball, GRIN, Aspire, Modash, Insense, or similar
- Create FDA-compliant creator briefs and ensure content follows TikTok, FTC, and regulatory requirements
- Continuously test creators, content formats, paid campaigns, commission structures, offers, products, and acquisition strategies to grow the channel
- Build repeatable processes and reporting so TikTok Shop growth becomes predictable and scalable rather than dependent on individual creators or one-off viral content
What success looks like
You are ultimately accountable for growing TikTok Shop revenue.
You are
- 3 years of hands-on TikTok Shop / TikTok growth experience for D2C/eCommerce brands or agencies
- You have owned or been directly responsible for growing TikTok Shop as a revenue channel , not just managing creator outreach
- Strong understanding of the full TikTok Shop ecosystem, including affiliates, creators, organic content, paid advertising, Spark Ads, and GMV Max / GMV Ads
- You have experience using paid TikTok advertising to drive measurable sales, not just organic or affiliate revenue
- You can look at a TikTok Shop growth problem and determine whether the solution is more creators, better content, paid amplification, better offers, improved conversion, or a combination
- Strong understanding of performance metrics including GMV, CAC, ROAS, CPA, CVR, AOV, creator ROI, and contribution/profitability
- Comfortable working with data, dashboards, attribution, and performance reporting
- Experienced in building and scaling creator/affiliate programs, including high-volume outreach and creator relationship management
- Strong written English - you can write creator briefs, outreach, campaign briefs, and internal performance updates
- Highly analytical and commercially minded - you think like a channel owner, not an influencer manager
- You use AI daily to improve research, creator sourcing, content ideation, campaign analysis, briefing, and operational efficiency. AI fluency is a must.
- Comfortable working directly with founders in a fast-moving environment and taking ownership without needing extensive direction
- Highly organized and capable of managing multiple growth initiatives simultaneously
Bonus
- Experience scaling TikTok Shop for supplements, wellness, health, beauty, food, coffee, or other D2C consumer brands
- Experience with GMV Max / GMV Ads, Spark Ads, whitelisting, and TikTok Shop Ads
- Experience managing meaningful monthly TikTok Shop ad spend
- Existing network of high-performing TikTok Shop creators
- Experience with TikTok Shop analytics, attribution, and catalog/product optimization
- Understanding of FTC and FDA compliance requirements
Schedule
- Fully remote
- Minimum 6-hour overlap with US Eastern Time (10:00 AM–4:00 PM ET)
Oglas je objavljen pre 24 dana
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