Libertex Group Overview

Established in 1997, the Libertex Group is an international powerhouse with over 25 years of financial markets expertise.

Over the years, the Libertex Group has helped shape the online trading industry by merging together innovative technology, market movements and digital trends. This was made possible with the introduction of Libertex, the multi-awarded online trading platform with which anyone can access the market and invest in stocks or trade CFDs with underlying assets being commodities, Forex, ETFs, cryptocurrencies, and others.

Libertex is the Official Online Trading Partner of FC Bayern, bringing the exciting worlds of football and trading together.

The Libertex Group in Numbers:

• 25+ years of fintech experience
• 3M+ clients worldwide
• 700+ employees
• 40+ international awards (for Libertex)
• 300+ tradable assets (through Libertex)

The Libertex Group is constantly driven by a single passionate purpose – to tirelessly work on developing amazing fintech for people who simply want to have ‘more’ in their lives.

Job Overview

The Marketing Automation Manager will play a hands-on role in executing conversion and retention campaigns across various channels, including email, push, in-app messaging, and SMS (or other relevant communication channels for both web and mobile applications).

In this role, you will encompass the entire campaign lifecycle: from formulating hypotheses and crafting content to configuring message flows, overseeing execution, A/B testing, and conducting post-analysis to assess the impact on product and business metrics.

Responsibilities:

Manage and optimize the customer journey, segment users, and create event-based notification flows to improve conversion and retention rates
Develop, implement, and monitor email, push, SMS, and in-app campaigns
Conduct copywriting and editing of message content
Build email, push, SMS, and in-app notifications
Continuously generate and A/B test conversion and retention hypotheses
Analyze the campaign's influence on customer behavior using data analysis tools such as Mixpanel or Amplitude
Report on the performance of campaigns, including open rates, click-through rates, conversion rates, retention rates, etc.
Collaborate with cross-functional teams including Product, Sales, and IT on joint projects

Requirements

2+ years of experience in executing email, push notification, and SMS campaigns
Exceptional copywriting skills with the ability to craft persuasive messaging
Proficiency in HTML/CSS for making edits as needed
Experience with creating, launching, and analyzing A/B tests
Strong analytical skills with experience in product analysis
Familiarity with CRM and omni-channel marketing automation tools
Fluent in English
Familiarity with Forex/Crypto is advantageous

Benefits

Work in a pleasant and enjoyable environment near the Montenegrin sea or mountains
Quarterly bonuses based on Company performance
Generous relocation package for the employee and their immediate family/partner
Medical Insurance Plan with coverage for the employee and their immediate family from day one
24 working days annual leave
Yearly reimbursement of travel expenses for the employee and family's flight home
Corporate events and team building activities
Udemy Business unlimited membership & language training courses
Professional and personal development opportunities