At OMG, we are proud to be Australia’s largest independent digital marketing agency, helping over 1,000 businesses thrive since our establishment in 2012. With a team of 200+ certified Growth Gurus, we specialize in SEO, PPC, and social advertising, delivering data-driven strategies that transform online presences.

Our commitment to research and development ensures we stay at the forefront of the industry, earning us recognition as Australia’s best rated and most revered marketing agency.

We thrive on collaboration and a growth mindset, focusing not just on technology but on actionable results that drive success for our clients. We take pride in our ability to deliver exceptional outcomes, consistently reinforcing our reputation as Australia’s first-choice agency for digital marketing solutions.

We are looking for an experienced Google Analytics Specialist to join our team in Serbia.

Responsibilities:

Implement and maintain tracking codes across websites and digital platforms.
Set up and configure Google Analytics and Google Tag Manager accounts for conversion tracking on relevant metrics.
Develop and maintain a comprehensive understanding of business goals, user behaviour, and key performance indicators (KPIs).
Conduct in-depth analysis of website traffic, conversion rates, user behaviour, and marketing attribution to identify opportunities for improvement.
Collaborate with internal and external stakeholders.
Provide expertise and guidance on Google Analytics best practices, data integrity, and data governance.
Stay updated with industry trends and advancements in web analytics and digital marketing to recommend innovative approaches.
Train and educate team members on Google Analytics usage, data interpretation, and reporting capabilities.

Requirements

Proven work experience as a Google Analytics Specialist or in a similar role.
Strong proficiency in Google Analytics, including advanced features like custom dimensions, segments, and event tracking.
Familiarity with data visualisation tools (e.g., Looker Studio) to create meaningful reports and dashboards.
Knowledge of web development technologies (HTML, JavaScript) and their impact on tracking and analytics implementation.
Analytical mindset with the ability to interpret complex data sets and derive actionable insights.
Strong proficiency in Google Tag Manager.
Excellent communication skills with the ability to present data-driven recommendations to stakeholders.
Detail-oriented approach to ensure data accuracy and quality.
Experience with Google Ads and the Meta platform highly desirable.
Strong problem-solving skills and the ability to work independently as well as in a team environment.
Experience with various CMSs to compare data between CMS and other platforms (such as Google Analytics, Facebook or Google Ads)
Google Analytics certification is a plus

Things to Note:

Willing to work in Australian working hours ( starts at 11AM-7:30PM Sydney Time but very much flexible)
While this is a remote/ WFH role, candidate must be located in Serbia
Must have a Digital Marketing Agency experience

Benefits

Our Commitment to You

We believe that happy employees create a thriving culture. Our focus on employee development and well-being is paramount. Our diverse team represents a wide range of backgrounds, ensuring an inclusive workplace.
Join us in shaping the future of marketing excellence. Elevate your career and make a real impact within our award-winning agency.
OMG is an equal opportunity employer committed to diversity and inclusion.

More on our Unique Culture

At OMG, we blend the benefits of being the largest independent agency in Australia with a close-knit, family-like atmosphere. Despite our rapid growth and extensive reach, we prioritise maintaining a culture where everyone feels valued and connected.

Positive Atmosphere: We believe that a smile goes a long way. Our vibrant office is filled with energy and positivity, making it a place where people love to come to work. Regular team events and social gatherings enhance our sense of community and camaraderie.
Supportive Environment: Our team is characterised by a spirit of collaboration; everyone is always willing to lend a hand or share insights. This supportive dynamic fosters creativity and innovation, allowing ideas to flourish.
Growth Mindset: While we’re proud of our accomplishments, we’re also committed to continuous learning. Our culture encourages personal and professional development, allowing team members to thrive and advance in their careers.

Join us to experience a workplace that feels like family, where your contributions are celebrated, and every day is filled with opportunities to learn, grow, and succeed together!

Google Analytics Specialist - Serbia