Job Description

About Us

At THE/STUDIO, our vision is to empower individuals, regardless of their expertise, to unleash their creativity and bring their unique ideas to life through the production of custom products. We are committed to delivering top-quality customized products that exceed expectations and provide a seamless experience via our exceptional team and AI-integrated systems. By shouldering the manufacturing burdens, we liberate our customers to focus on their true passions, driving them towards success and fulfillment.

Our headquarters are in Los Angeles, California, but we are a global company with team members across the U.S., Europe, South America, Africa, and Asia/Pacific. We have transitioned to a fully remote working platform to attract the world’s best talent.

All roles at THE/STUDIO are 100% remote from anywhere in the world, as long as you have all your tools and a fast, stable internet connection!

We encourage applicants who might not meet all the requirements to apply anyway so we can determine if something else might be a good fit.

The Role

The Performance Marketing Specialist will play a pivotal role in accelerating THE/STUDIO’s customer acquisition and revenue growth. This role requires a hands-on practitioner with strategic awareness in developing, executing, and optimizing multi-channel demand generation campaigns across the B2B customer journey.

What You’ll Do:

Performance Marketing (PPC & Paid Social Focus) :
- Oversee the strategy and execution of Google Ads and other paid media platforms (e.g., LinkedIn Ads, Facebook Ads for B2B targeting) to meet CPL, CPA, and ROAS targets.
- Conduct ongoing keyword research, audience segmentation, ad copy testing, and bidding optimization to maximize performance and efficiency, focusing on B2B lead quality.
- Manage a significant paid media budget, ensuring optimal allocation across campaigns and channels to maximize ROI.
Demand Generation Strategy & Execution :
- Execute multi-channel campaigns across channels, ensuring alignment with sales objectives.
- Manage the entire lead lifecycle, from initial awareness and lead capture to nurturing and handover to the sales team, focusing on lead quality and conversion velocity.
- Continuously research and identify new growth channels, technologies, and innovative tactics to enhance demand generation efforts.
Cross-Functional Collaboration & Alignment :
- Contribute to performance reporting and translate data into actionable campaign improvements.
- Implement rigorous A/B testing and experimentation frameworks across channels (ads, landing pages, email nurture sequences) to optimize conversion rates and improve key metrics.
- Collaborate with the Sales team to ensure lead quality, optimize lead qualification processes, and improve sales-marketing alignment.
- Work closely with the Social media, Content, and SEO teams to develop compelling assets and messaging that support demand generation campaigns.
- Partner with the Design team to create high-converting landing pages, ad creatives, and other marketing collateral.
- Contribute to the overall growth marketing strategy, identifying opportunities to drive user acquisition, activation, and revenue across the business.

About You

Bachelor’s degree in Marketing, Business, or a related field.
4+ years of progressive experience in demand generation, performance marketing, or growth marketing, with a proven track record of driving B2B leads and sales.
Deep expertise in managing large-scale Google Ads accounts, with a strong understanding of B2B targeting.
Proficiency in Meta and LinkedIn Ads.
Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
Experience with marketing automation platforms (e.g., HubSpot) and CRM systems.
Excellent understanding of the B2B buyer’s journey and sales funnel.
Proven ability to manage budgets, forecast performance, and report on ROI.
Exceptional communication, interpersonal, and project management skills.
Results-oriented, proactive, and a highly collaborative team player.

Nice-to-Have

Experience with Account-Based Marketing (ABM) long-term strategies.
Familiarity with Product-Led Growth (PLG) concepts.

Our Typical Hiring Process

Submit an application (please submit your resume/CV in English).
Initial Chat with Hiring Manager.
CEO Interview.
Assessment/Case Study – if applicable.
Final Interview.
Reference Check.

At THE/STUDIO, we know that our Company’s strength lies in the diversity of our team. We are an Equal Opportunity Employer and welcome applicants from all backgrounds. Our policy is to provide equal opportunities for all applicants and individuals regardless of protected characteristics, maintaining a fair, inclusive, and equitable workplace free from discrimination, harassment, and retaliation.

Know someone who can be a great fit?

Refer them and earn when they land the role! Learn More

Performance Marketing Specialist (Paid Search & Social)