...transparent and correspond to the approved KPI
Establishing that all user acquisition activities either conform to pre-established purchasing algorithms or are part of an approved test with a clear and achievable goal
Defining priorities under which mini teams developing...
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...looking for?
Relevant experience as a Marketing Producer, Head of UA, or CMO
A profound understanding of the mobile game market, purchasing channels (Google Ads, Facebook Ads, DSPs, Networks, Incents), and the technical side of marketing
The ability to work with...
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...creative team;
Working with data engineers and web developers to set up tracking and analytics;
Analysis of the effectiveness of purchased traffic on a number of key metrics;
Monthly procurement budget planning, forecasting an effective procurement model and reporting...